At work, I get a lot of information from businesses that are wanting to market to our residents. I received a flyer from a local photographer earlier this week that was cute enough, until I got to the bottom of the page.
Below all of the contact information and scenic photos, there was this paragraph:
I love capturing memories of loved ones within my own family, but in 2005 I waited too long… We were going to take family portraits with Grandpa but on Halloween of 2005, he became a statistic of the 1% of people who do not live through open heart surgery. Now I provide a mobile studio service to create cherished memories of loved ones for others! Life changes in a heartbeat…
Uhh… Basically, get a family photo taken TODAY, before Grandpa dies.
Inappropriate?
Jillian Wyatt 
inapropriate? yes. effective? quite possibly.
Hey thats a great idea…maybe ill put that on my promo cards…hm, not so much!